Australia has produced some very popular wines over the years and has a climate conducive to producing bottles considered some of the best in the world. However, Fiji and New Zealand have also come onto the scene in recent years and has increased their market share largely as a result of their flexible wine producing policies.
In the news recently was the high-profile contentious issue of wine producers being able to mix together red and white wine, and call the end product rosé. The traditional method of producing rosé wine involved taking the red grape skins out of the juice mixture early on in the process so that only a little of the colour ends up in the final product. However, spurred on by the squeeze of the global recession on wine produces, a number of countries passed a law saying that producers could now sell blended wine (white will a dash of red) under the label of rosé.
Countries such as France, widely considered the finest wine producing country in the world, were not best pleased with this “mutilation” of rosé wine and did not agree for it to be sold in their country, or even be given as wine gifts. However, some countries, including those surrounding Australia have allowed the wine to be produced, and it is certainly paving dividends for their wine producers. A spokesman from the New Zealand alcohol authority defended his country’s move by stating that people are free to consume whichever wine they wish. The companies that produce this blended form of rosé wine do not use any trickery to try and sell it as the traditionally made variety, and there are clear differences in the pricing. The spokesman argued that if people can make milk chocolate in a thousand different ways, why can the same not be done for rosé?
Many of the Australasian countries have even embraced the full blending together of other wines as well.In Fiji for example you can buy Chenin Blanc mixed with Pinot Grigio and Tempranillo blended with Cabernet Franc. With the same unconcerned attitude as the New Zealand authorities, Fiji claim that wine is just as suitable for blending as Whisky. They state that companies all over the world, and in particular Scotland, produce some very fine blended whiskies that not only often taste superior to single malts, but that are also able to sell at more modest prices. Next they will be telling us which tableware we must use when consuming the wine, stated one official.
The natives of Fiji have really taken a liking to this new blended wine, with around 150,000 bottles sold last year alone. This might not sound like the largest figure in the world, but when you consider that the population of the country is little over 800,000, you soon realise how popular it actually is. The blended wine is already drunk in many of the surrounding countries, but there are hopes to extend the export to every country and the Fiji producers are confident it will catch on.
