One of the initial things that goes through your mind when you consider ordering a takeaway is having to phone through and pick it up. However, as the internet becomes a bigger part of your everyday life, the way you order your take away is beginning to change.
A fairly new name has now started to become a bigger player within the food industry. The company is Just-Eat and they allow you to order your takeaways online rather than phoning. Only recently has the company made a £10.5 million investment deal for 30% of the company, making it the biggest deal within the food market since the start of the recession.
Just-Eat have said that they will now use this money for their biggest ever advertising campaign which will launch in the last quarter of 2009. It should also help them appear as more of a player within the food industry, making it easier for them to reach their target of 8,000 takeaways signed up to the service.
Currently business is booming for the company, turning over around £3 million each year, despite that, they are still searching for more. A deal is currently being made between Just-Eat and 2 Canadian entrepreneurs who are after seting up a Canadian version. The 2 sides have created a deal for a 50/50 split of the profits, meaning that within a few months, Just-Eat is going to be an international company.
Although you’d think they would like to take it slowly to begin with, the guys over at Just-Eat are looking to expand even further around the world. They are already looking to expand into Norway and then eventually over into America.
By the sounds of it, it won’t be too long before we all order our pizza online rather than phoning up, I just hope their website will handle the huge amounts of traffic.
