In business, in sport, and in many other walks of life the true greats are those who stand out from the crowd. They have a presence about them; a kind of aura. We could take the golfing legend Tiger Woods as an example or perhaps even the President of the United States of America Barack Obama. They have a certain way about them, a confidence and self-assurance. In advertising, the advert itself needs to wow the viewing public and therefore also needs to stand out from the crowd.
I am a person who is involved in a number of different vocations including speech therapy (I had a stuttering problem for eighteen years of my life), advertising and I also run a web promotion company in England.
I have always enjoyed travelling around the world. These trips are not merely for a vacation they are also where I attempt to educate myself culturally and also where I try to develop my business knowledge. Many of the great ideas that turned into hugely profitable concepts are started in one country or continent and are then bought back to the UK to try over here. These can often be found by searching for catering supplies UK on one of the major search engines.
I have recently returned from visiting a number of countries in the Far East. I was intrigued to see the way in which their restaurant and bar owners attempt to attract additional customers. The majority of these bars and restaurants had advertising boards. Some of these had the words flashing and others were of a rather poor quality. The effect was some what mixed; in a way it could be construed as being “over the top” as most of the bars and restaurants had these types of advertising signs but the ones that looked the business; the ones that stood out from the crowd certainly looked ultra impressive and did make me want to venture inside.
So what did I learn from this experience? Well firstly these neon advertising menu boards really do tempt and attract new customers. It is essential that the boards are of a certain quality (high) as cheap in this industry is not good. At the moment in the UK we have a few of these signs mainly operated by pizza take away outlets but these are a poor imitation of the “real thing”.
